Reasons Your Google Ads Account is Suspended
Google is the undisputed market leader in the digital ad space, accounting for about 37.2% of the market share with Facebook coming in a distant second. As such, if you run an eCommerce store or any other business selling products, you may need to run Google Ads. In fact, many businesses depend on Google ads for a significant portion of their revenue and sales. As such, it can be incredibly frustrating when your Google AdWords account gets suspended.
Once Google Suspends Your Account it May:
- Prevent you from creating new content or running any ads, including any that already exist
- Suspend any associated accounts including payments accounts and email accounts
- Suspend Merchant Center accounts associated with your suspended Ads account
- Any new Google Ads accounts you create
While it may seem harsh, Google has a zero-tolerance policy as it asserts that its platform exists to create a positive and safe experience for its advertisers and users. The following are the reasons your Google ads account is suspended.
Violation of Terms and Conditions and Policy Violations
This is one of the most common reasons that get Google Ads accounts suspended or even banned. You need to go through the Terms and Conditions and Google Ads Policies to ensure that you have a very good grasp before you start making ads.
- Circumventing Systems — Engaging in any activity that seeks to circumvent the quality systems put in place by Google will get your account suspended. Some examples of activities that try to circumvent system include cloaking, sneaky redirects, and manipulating ad text.
- Counterfeit — You are not allowed to use Google ads to promote any counterfeit goods or anything that attempts to pass itself off as the original brand. Some examples of these include any clones, imitations, replicas, and knockoffs.
- Promoting unsanctioned pharmacies – Any ads that promote pharmaceutical products without first applying for authorization may be suspended. This will include targeting locations where you are not approved to sell pharmaceutical products
- Undesirable business practices — Unacceptable business practices is a very serious violation that could result in not only a suspension but a permanent ban. Some deceptive practices include phishing and misstating or concealing critical information about your service, product or business.
- Unfair advantage —This is using Google ads to gain an unfair advantage over other participants in the market. For instance, having several accounts and targeting the same product with different ads to trying to appear more than once on the search listings.
- Repeated violations — If you violate the terms and policies too many times you will get your account suspended.
Google Ads Account Suspended for Payment and Billing Issues
- Abuse of Promo Codes – The selling of promotional codes or the use of more than one promo code is forbidden.
- Chargebacks — Google makes money from charging you to advertise on the platform and hence when you initiate chargebacks you are depriving them of revenue. This could get your account suspended or even banned.
- Suspicious Payment Activity — If Google detects any falsified or suspicious activity on your account including being connected to previously suspended accounts you could get in trouble.
- Unpaid balance — If you have at least one unpaid balance you could get a suspension, which can only be lifted by making payment.
Other Google Ads Policy Violations
Dynamic landing pages/Redirects – If any of your pages redirect to other pages or have dynamic content, they may provide a bad user experience. They will be in violation of Landing Page rules and will get your Google Ads account suspended.
Missing Business Information – If your website is missing critical information such as phone numbers, email addresses and physical address it may be deemed untrustworthy.
Dropshipping — Google’s policies assert that you can only promote products that can be directly purchased from you and hence drop shipping is not allowed.
You Publish Deceptive Content –The definition of deceptive content varies but it may include anything that misleads or misstates the facts. For instance, you are not allowed to run Google Ads to promote get rich quick schemes or deceptive weight loss programs. You are also not allowed to make unfounded competitive claims such as our service is the best without third party backup of your claims.
All it takes is for a Google ads employee to believe you are being deceptive for your account to get suspended. There are other cases of deceptive content such as using trademarks and selling copyrighted material, which is likely to be flagged and get your account suspended.
Your Website Was Hacked or You have Malware
Most of the time, the list of violation will not contain “hacked website “as a reason for the suspension of your Google Ads account. Unfortunately, having a website that is hacked so that it redirects to webpages with malware or deceptive content could get your suspended.
If your website is hacked and the web pages have been infected with malware that is installed into users’ computers, your AdWords account could be banned. This means the security of your website is very important since not taking the necessary precautions could seriously disrupt your business.
Having More than One Account
Circumventing Google’s systems by having more than one account is one of the most common reasons that result in a permanent ban. Google expects every business to run its ads from only one account, and having more than one is seen as trying to circumvent the systems.
Google is often vague in their suspension or warning emails and since many users may not have the expertise to fix offenses they make the mistake of creating a new account. AdWords will immediately suspend the new account for trying to circumvent the quality systems as their systems can easily associate the two accounts.
As such, it is always advisable to fix any warnings or suspension rather than open a new account as doing otherwise could result in a permanent ban.
Poor-quality Landing Pages
Low-quality landing pages may take many forms. For instance, bidding on Google ads only to take that traffic to a page full of Ads, to an affiliate website or a different domain obviously provides a bad user experience. Moreover, it is a violation of destination requirements that Google Ads takes very seriously.
If you are running Google Shopping Ads it is expected that you have direct control over the products that you are offering on your website. If you do not control the products, you are violating terms and conditions and you could get suspended.
It is also important that your landing pages provide a pleasant, easy to use and safe browsing experience. If your website is hard to navigate with tons of banner ads, too many pop-ups or pop-unders, page redirects or file downloads it is in violation of destination requirements.
Therefore, it is critical to check your landing pages and ensure they are compliant with destination requirements before you get warnings and suspension notices.
Suspicious Payment Methods
Problems with payment methods are a common issue when it comes to suspensions. It is usually prevalent with users that have more than one account that all have the same payment methods. For instance, if you have the same credit card for two accounts, Google Ads will link them together and suspend the accounts.
It often happens when a new Google Ads account has credit cards associated with an account that was suspended in the past. Another common reason that may trigger suspicious payment methods suspension is when the name of the cardholder is different from what you have on the ad account. Google could also suspend your account if you are using virtual cards or dome debit cards which they think could expose the platform to abuse.
How Do I Fix My Suspended Google Ad Account?
The fixes for a suspended account will depend on the type of suspension or warning and the cause of the suspension. However, the first thing to do when you get that initial email telling you of the suspension is to:
Contact the Google Team
You need to contact the Google AdWords team once your account has been suspended. There are two ways to contact the team, the first is to file an appeal or call them up on 1-866-2-Google to speak to a representative. Once you are speaking to a representative, you need to make sure that you confirm that you are serious about your ads and business. While representatives are typically not in charge of suspensions, they can give you an idea of why your account got suspended.
Fix the Suspended Site
Once you have talked to the Google AdWords representative they can give you an idea on why the account got a suspension notice and even a strategy to follow to get it back to normal. Once you have fixed the site you can then submit the site for review. If you have fixed all issues you should get the suspension lifted.
Fix the Disapproved Ads
If the problem was with the ads you can fix it by doing the following
- Log into your account and find the Ads and extensions page
- On the given ad under the status column will be the cause of the suspension of your account. Hover over the “Disapproved” status, which typically comes with a link that explains what policy violation you are guilty of.
- Click the pencil icon on the ad to edit the ad
- Now edit the ad so that it is in compliance with AdWords policies
- Click save and submit your appeal
Further Policy Questions to Google
Sometimes the representative or the notification might not have enough information to help you with the suspension. In such an instance, you will need to thoroughly read the Google’s AdWords policies, terms, and conditions and ensure that your website is compliant.
Ensure that you have gone through everything with a fine tooth comb and fix everything before submitting your appeal to Google. Once you are certain that everything is kosher, call the helpline and request a reevaluation. Include details of the things you have fixed so that the representative can pass it on to the editor team. By having everything in clear detail, you stand a better chance of getting your account restated or a chance to be furnished with reasons why it still remains suspended.
Fixing Suspicious Payments Issues
If you have been suspended for suspicious payment methods, all you need to do is remove the payment method and link another credit card that has matching names to those on your account. Ensure that it is not associated with any previously suspended account. You can then submit an appeal to the account representative to get the suspension lifted.
Contact a qualified Google ads premiere manager.
If you find that your Google ads account is suspended even after going through these recommendations contact an expert. You can be permanently banned from Google ads after too many repeat violations.