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Paid Search Management That Improves Campaign ROI
Are you struggling to get the results you want from your Google Ads campaigns? Finding yourself spending more on ads than you're generating in revenue? You're not alone—and it's time to turn things around.
With
20+ years of experience in Google Ads management, I have the expertise to optimize your campaigns and drive the results you’re after. Whether your goal is to increase website traffic, generate high-quality leads, or boost your sales, I’ll help you achieve it.
What I Offer:
- Reduce cost per acquisition through structured campaign rebuilds
- Improve click-through rates with intent-based keyword strategies
- Increase conversion rates with verified tracking setup
- Reduce wasted spend with ongoing search term optimization
My mission is simple: help you stop wasting ad spend and start seeing the results your business deserves.
Why Work With Me Instead of a Traditional Agency
Not every business needs a large agency structure. In many cases, direct senior level oversight produces stronger results with less overhead.
| Feature | Working With Joe | Typical Agency |
|---|---|---|
| Senior Level Account Oversight | ✅ YES | ❌ NO |
| Direct Access to Strategist | ✅ YES | ❌ NO |
| Flat Fee Pricing | ✅ YES | ❌ NO |
| Percent of Spend Fees | ❌ NO | ✅ YES |
| Consistent Account Ownership | ✅ YES | ❌ NO |
| Layered Account Teams | ❌ NO | ✅ YES |
| Structural Campaign Rebuilds | ✅ YES | ❌ NO |
| Routine Bid Adjustments | ✅ YES | ❌ NO |
| Fast Decision Making | ✅ YES | ❌ NO |
For businesses investing five thousand to fifty thousand per month in paid search, focused senior level management often produces stronger returns with greater accountability.
Who I Am Not a Fit For?
You may be better served by a large agency if:
- You manage multimillion dollar monthly ad budgets
- You require a full internal team structure with multiple specialists
- You need twenty four hour global coverage
- Your company requires multiple layers of approval before changes can be made
- You need deep enterprise level integrations across departments
What You Get Working With Me
- Direct access to the person managing your account
- Campaigns built and structured for performance, not just maintenance
- Active search term cleanup to reduce wasted spend
- Clear tracking so you know what is actually driving revenue
- Faster changes when performance shifts
- Strategy decisions based on results, not platform recommendations
- One accountable person, not a rotating team
Senior level management without agency layers
How I Reduced CPA by 83% Without Increasing Spend
Humble Sign Co
➡️ Humble Sign Co. had been running Google Ads internally for over a year. Results were moderate, but CPA had climbed to $265 and performance had plateaued.
➡️ After auditing the account, it was clear the issue wasn’t budget it was structure. Campaigns were mixing intent, broad match was leaking spend, and high-value searches weren’t properly segmented.
➡️ I rebuilt the campaign architecture, tightened search term control, refined bidding strategy, and aligned ad copy to high-intent queries.
Within 30 days:
- Costs decreased 55%
- Leads increased 158%
- CPA dropped from $265 to $45 (83% reduction)
No budget increase. Just structural correction.
What Makes This Google Ads Specialist Superior?
In my nearly 20 years as a Google Ads account manager I’ve perfected a formula that I’ve used for every client that has yielded amazing results. Your account will be managed by a true expert, me.
Here are some of the items I will look at when evaluating your PPC campaign. ➡️
Keyword research – finding the right keywords is important. If you already have an Adwords or Bing account, the data within will give me a great starting point. If I’m starting from scratch, I will build a relevant keyword list that will be the beginning of a solid foundation for your campaign.
Campaign set up – I’ll take a look at your campaign structure to ensure your ad groups are set up in a way that produces high-quality scores. If the current set-up is less than ideal, I will revamp the ad groups so that quality scores, ads, and landing pages are all highly relevant.
Ad creation – ads should get searchers to click with relevancy and calls to action. (The same way my ad brought you here)
Testing to perfection – I’ll continuously test landing pages to keywords, keywords to landing pages, and the performance between them all to ensure that best possible performance.
Call tracking – You can’t effectively manage a paid search account without being able to track every possible way customers can reach you. We integrate call tracking both in ads and on landing pages for maximum benefit.
Extensions – Extensions are effective at getting your ads to stand out. We test and implement these whenever we can to improve conversions.
Landing Pages – Relevancy from keywords to landing pages is important. What’s more important is that landing pages get users to take action. I’ll help ensure your landing pages give users what they need in order to take that action.
Google Ads & Bing Management – The success of your online Pay Per Click campaign is based on all of the above, but without proper management- it won’t matter. I’ll manage your campaign daily to ensure peak performance.
Reporting – You’ll never have to wonder how your campaigns are performing. You’ll receive weekly and monthly reports in your email. Plus, you’ll have a dashboard that will make it easy to interpret the information within. I also offer monthly calls.
Retargeting
– It’s proven that retargeting is an effective tool for improving sales. I integrate re-marketing in all of my PPC campaigns.
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For established businesses ready to scale