Are you struggling to rank on the first page of Google for your target keywords? Are you tired of seeing your competitors outrank you in search results? It's time to take your SEO to the next level with the help of an expert.
As an SEO specialist with a focus on law firms, I have the skills and experience to help you improve your search engine rankings and drive more traffic to your website. I'll work with you to develop a customized SEO strategy tailored to your specific practice areas and target audience.
Using proven techniques like keyword research, on-page optimization, link building, and local search optimization, I'll optimize your website to help you rank higher in search results and attract more potential clients.
Why Should You Hire Me To Handle Your Law Firms SEO?
I have been involved in the field of digital marketing since 2004, specializing in the realm of search engine optimization (SEO). As the former head of SEO at ALM media, I had the opportunity to work across their extensive portfolio of web properties, which included over 30 sites such as Law.com, The American Lawyer, The National Law Journal, Smart Litigator, and numerous others. This experience has granted me profound knowledge of the legal industry.
I also served as the Director of SEO at Good2BSocial, a marketing agency dedicated to assisting law firms. During my tenure there, I achieved remarkable outcomes for esteemed clients like Skadden, Arps, Slate, Meagher & Flom LLP, Lowenstein Sandler LLP, and various other AMLAW 100 firms.
In addition to working with prominent firms, I have also devised effective strategies for solo lawyers and smaller law firms, enabling them to achieve unprecedented levels of growth.
Rather than opting for an expensive and overpriced marketing firm or hiring a full-time employee with a substantial yearly salary, I encourage you to consult with me first. As an expert in the field, I can not only save you money but also deliver superior results at a faster pace compared to an in-house manager.
I am also highly proficient in
Google Ads, Bing, and other PPC platforms. I can help lower your cost per lead and help you get more out of your current budget.
Call tracking is important for law firms. How can you tell where leads are coming from without tracking calls?
Are blogs driving leads? Are practice areas optimized? Reports help tell the story of your firm.
Get more of the cases you want by hiring an export who can target the right audience.
My Law Firm SEO Services Includes:
✅ Local SEO – ranking practice areas for the firm’s location.
✅ Map Listings – improve local map pack listing via Google My Business
✅ Pay Per Click Advertising – improve performance by driving qualified leads at a lower cost.
I Measure and Base Success On:
- Growth in traffic from search
- Increase in keyword ranking
- Increased number of website inquiries
- Increase in the number of phone calls
You’ll receive monthly reporting that covers the above so you’ll always know how effective I am.
Law Firm SEO Case Studies
Frekhtman & Associates
A New York based attorney wasn’t happy with his current SEO company and wanted to work with an expert. I evaluated the clients site and found that many of the pages were lacking content and basic on page elements.
I worked quickly to show this client results and made on site changes to tags, content and site structure.
In a very short amount of time I had substantial results to show the client. The improvement of these rankings drove in more quality leads. The site already had a strong link profile and so making the correct site changes had an immediate impact.
The Cochran Firm
The Cochran Firm hired me to work on their “Police brutality” campaign within Google Ads. The quality of leads were fair and the number of leads they were receiving was decent.
The goal was to lower the amount they were spending while attempting to keep the same amount of leads coming into the firm. Some of what I did to improve performance was
➡️ The campaign had many broad terms and the search term report showed that not many negatives were implemented.
➡️ I cleared out the account, created new ads, added negative terms, increased bids on call extensions and continued to monitor the campaign and make adjustments.
✅ As you can see the client went from spending over $7,000 to just under $3,000 for about the same number of calls and leads.
✅ That’s more than a 62% decrease in spend.
✅ The leads were better and more qualified cases were delivered to the law firm.
Typical Law Firm SEO Issues
When it comes to lawyer SEO optimization it's important to have experience across many law firm accounts. This gives you a better indication of what works and what's "typical" in the industry. I tend to see many of the same mistakes when it comes to SEO for lawyers. The four most common of those are:
Lack of content – If you don’t have enough content Google won’t be able to determine what any given page is about. This will cause that page and any other page with “thin content” to not rank. It also won’t help visitors understand how you can help. Your page should have content and explain how it will solve a potential client’s problem.
The wrong type of content – Remember people are coming to you to solve a problem. Your pages should discuss how you can do that. If you’re writing about the law you’re not going to bring in any new clients. They are looking for a lawyer on a particular field of practice, not about the law itself.
Lack of domain authority – Just because you have a website, doesn’t entitle you to rank. If your competitors have done marketing for years and you haven’t, expect a lot of work in order to catch up.
Technical issues – I see all too often law firms with poorly re-designed websites that are riddled with issues that can hurt Google’s ability to crawl and rank pages properly. There are still many design firms that do not have an expert on staff. This causes many site owners to have to then hire an outside SEO professional to identify and correct the issues.
Not tracking calls - If you aren't tracking every call coming into your firm how do you know which marketing channels are driving the best leads? You don't. Your marketing person should be tracking these metrics in order to improve the quality of leads to your firm.
If these issues sound familiar or you're simply not happy with the SEO services you have currently - it's time to work with a law firm SEO expert who understand SEO for the legal industry.
Ready To Learn more About My Law Firm SEO Services?
If You’ve Found Yourself In Need Of An SEO Expert You’ve Come To The Right Place. Feel Free To Browse The Site Or Contact Me Directly For A Free Consultation.
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