Attention Business Owners and Marketers!
Are you currently running Google Ads campaigns but not getting the results you want? Are you unsure if you're maximizing your ad spend and reaching your target audience effectively? It's time for a Google Ads audit.
As a Google Ads expert with 20 years of experience, I can conduct a thorough review of your campaigns to identify areas for improvement and optimization. I'll analyze your account structure, keyword targeting, ad copy, bidding strategies, and more to determine where you can make changes to improve your ROI.
With my audit, you'll get a detailed presentation outlining my findings and recommendations for how you can optimize your campaigns. Whether you're looking to increase your click-through rates, lower your cost-per-click, or improve your conversion rates, I'll provide you with actionable insights to help you achieve your goals.
What's Included in MY Google Ads Audit?
If you’ve noticed that your cost per conversions is going up or the number of conversions is trending down – it’s a good idea to have a fresh pair of eyes review your account.
This PPC audit will provide you with expert insight into how effective your current account is performing. I will manually review your account an look at metrics such as:
- Ad copy
- Ad extensions
- Ad performance
- Device performance
- Negative keyword list
- Time of day performance
- Product performance (Google Shopping)
My Google Ads audit will include screenshots and I’ll explain in simple terms what’s wrong with your campaign and how I can improve performance.
I’ll then schedule a call with you so we can review my findings together and you can ask me any questions you have about the audit.
Need Help With Your Google Ads?
Businesses I've Helped
Google Ads Case Study
A-1 Auto Transportation
A-1 Auto Transportation reached out to me and asked if I could run a Bing ads campaign for them. Instead, I asked them about their current ads account.
They told me that their Google ads had reached their potential and there wasn’t any room for improvement. I debated that and requested to review their account.
I reviewed the campaign and saw that the campaign was actually not being maintained well and there was a huge opportunity for growth.
In one day, I took the campaign from an average of 23 leads per day to over 150! The first few days the CPA was higher than normal, but with a few additional adjustments the campaign is producing significantly more conversions at a slightly higher cost.
The cost per conversion went up from $9 to $10. However, well in line with the company’s target CPA of $12.
Update August 2021: Cost per conversion is now less than $7!
In order to audit your PPC account I'll need the following information to get started.
Read-only access to your Google Ads account or send me your account ID number,
Provide me with an insight as to who's managed your account in the past and any other pertinent information.
Why Should You Audit Your Google Ads Account?
- It’s always good to have your account reviewed regularly to check on…
- Dead keywords – Keywords that are spending money but aren’t converting
- Budget allocation – Determine if you are losing clicks due to budget constraints
- Ad Rank performance – Calculate how much more money you’re spending due to low-quality scores.
- Account changes – How many changes have been done to your account over a set period of time. This will give you an idea of just how much time is being spent on your account.
- Ad evaluation – Are you using proven “call to actions” in your ads.
- Network performance – How well are your campaigns performing across search, display, and search partners.
...and more.
Modern Storage
The client wasn’t seeing many calls to their locations. They need to get calls ASAP or the business would be at risk of closing their doors.
The account faced many challenges. One of them being that locations were very close to each other and one location was getting all of the calls and business.
➡️ After conducting an audit of each of the locations, I then worked on customizing keywords based on each location and the amenities each location had.
✅ I had only a few weeks to produce results. I worked diligently to get these in order. As you can see in the graph below calls went from less than 20 calls a month to over 100.
✅ In less than a month I was able to cut the CPA down to $40 and increase the conversion rate to 12%. That’s the highest the campaign has ever had.
✅ In just a few weeks I had given them the most calls they ever had, with a low CPA at the highest conversion rate.
Huge success!
Questions Regarding My Google Ads Audit?
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