Looking For A SEO Expert?
Below are just a small sample of my SEO case studies. I’m showcasing different types of SEO “wins”. SEO is more than just keywords, rankings and links. It can be about a decline in pages being crawled and indexed within Google. It could also be a poor site structure that’s holding back the website from ranking well in Google.
Whomever you hire for SEO should be well rounded in SEO. Link building will not fix technical issues. I’m including case studies agencies aren’t showing on their websites because many of them don’t have the know-how to do anything more than basic SEO.
If you’re having issues with rankings or a drop in traffic or indexed pages – Get in touch.
WhiteDuck OutDoors
The client wanted to boost sales from organic traffic. I started optimizing their Shopify store while working along side the content team to create blog posts that would be mostly based around researching particular products.
The site had a strong domain authority, but had issues with spammy backlinks to do poor link building methods. As a result backlinks needed to be removed and the content on the product pages needed updating. Some of the terms being targeted were not resulting in sales.
Below are the results of two months worth of work on the ecommerce site...
➡️ Sales were up from organic search by 25%
➡️ Organic traffic was up buy18%
➡️ The site has 112 total terms on page one.
Improved keyword rankings...
- Glamping tent #1
- Canvas tents - ranks #1
- Canvas tent #1
- Bell tent - ranks #1
- Bell tents - ranks #3
- Wall tents - ranks #2
- Canvas tarps - ranks #5
- Cloth tarp- ranks #8
Stats on the blog...
➡️ Blog traffic from organic is up by 62% since June
➡️ The blog is ranking for 45 terms on the first page of Google
➡️
Blog keywords improved by
84%
Frekhtman & Associates
The Frekhtman & Associates a New York based attorney wasn’t happy with his current SEO company and wanted to work with an expert. I evaluated the clients site and found that many of the pages were lacking content and basic on page elements.
I worked quickly to show this client results and made on site changes to tags, content and site structure.
In less than a month I had substantial results to show the client. The improvement of these rankings drove in more quality leads. The site already had strong link profile and so making the correct site changes had an immediate impact.
Dyerector
Dyerector offers a unique and amazing hair storage product for salons.The client was struggling to increase sales on the high ticketed item.
I reviewed the entire Shopify site and conducted keyword research. I then updated the collection pages as well as the individual product pages with the correct terms and with the hair products that salon owners use with this storage unit.
In less than 3 months...
➡️ The client has 20 key phrases in position one and more than 50 key phrases on page one of Google.
➡️ Revenue from organic search has increase month over month with a 1566.67% increase in revenue.
➡️ I then created Google Ad campaigns which is also generating a positive 4X ROI.
HealthCost
HealthCost had only a few of their pages indexed in Google. No matter what they tried, they couldn’t get any more pages indexed. At the time of the contract HealthCost had only 5 pages indexed which was a huge concern for the client who was pushing out thousands of pages.
I conducted an audit and found that the issue was technical and also involved how the site architecture was structured. Once the recommendations were made, pages were getting indexed at a fast pace.
You can see that search console was only showing 7 impressions prior to my working with them. In less than a month the site had nearly 1,500 impressions in Google.
They went from a handful of pages index to over 10,000! According to the client they saw a
500% increase in organic traffic.
The Epoch Times
The Epoch Times had long standing issues with its site’s ability to rank in Google news. I conducted an extensive audit and uncovered a huge amount of issues on both the technical and editorial side.
I worked with the internal web team to address technical issues and to implement solutions. I provided reporting and created materials and training for the editorial staff.
Once issues were discovered and addressed the number of pages indexed started to climb significantly .
Castle Connolly
CastleConnolly wanted to improve their organic rankings for TopDoctor+Location as well as individual doctors names. I started this project in July. I conducted an audit and determined that the site had a high domain authority and didn’t suffer from a penalty.
My audit reveled that the site could benefit from additional on page optimization as well as some navigational improvements. I updated the title tags, added “Top Cities” to the main navigation, added breadcrumbs and tweaked other on-page factors.
Changes were made in stages. The first stage was the on page optimization which took the site from 31,000 visits to approximately 50,000. The second phrase was the breadcrumbs and navigation elements. This took organic traffic to 68,000.
The end result was an increase organic traffic growth by
over 64%. Traffic went from
31,000 to 68,000 in a six months.
This was done
without any additional content and just on page optimization.
Cheap SEO - is well, cheap! You get what you pay for. That $250 SEO package will not get you to #1
I've worked on tens of thousands of websites in my career. Can your SEO provider say the same?
I've trained entire marketing & Editorial teams on SEO.
Why work with this SEO expert?
SEO is more of an art than an exact science. Google now rolls out regular updates. Years ago we would have at least 3 months of guaranteed rankings before Google would updates its algorithm.
Some aspects of SEO are the same in 2004 as they are today. However, much of it has changed and it's important to work with someone who has current SEO knowledge.
SEO isn't something you can set and forget. As the algorithms change so should your SEO strategy. If your approach stays the same every year there's a good chance you'll be left behind.
RetailWire
RetailWire was concerned with the lack of their news stories appearing in Google news. As a news organization that has had their stories published in Google for many years – they didn’t know why only certain stories were showing and others were not.
I reviewed their content and search console.
I noticed that there wasn’t a sitemap for just news stories. I installed a plugin to create a Google news sitemap and configured it pull in only qualified news stories.
Also, they switched from a non-secure url structure to a secure one which wasn't updated in Google publisher. I reached out to the team at Google and explained the situation.
Google updated the url on their end. I then uploaded the Google news sitemap to search console and almost instantly their news articles for that day were live within Google news.
Dawnbreaker Farms
Dawnbreaker Farms reached out to me about SEO for the local farm in NC. The owner had no idea how to get more traffic from local residents to his Shopify website.
I created a strategy and conducted keyword research on the market and the locations he wanted to service. I optimized his category pages as well as individual pages to maximize the reach of the site.
After 30 days he was already receiving orders from new customers and within 3 months he had seen a large increase in orders from first time buyers. This resulted in more positive reviews on the Dawnbreaker Farms Google My Business profile page. This was achievable without any link building.
The client now has 42 key phrases on the first page of Google.
If You’ve Found Yourself In Need Of An SEO Expert You’ve Come To The Right Place. Feel Free To Browse The Site Or Contact Me Directly For A Free Consultation.
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