Google News
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Google news can be complicated to get into. Many site owners just submit their site without understanding the requirements on both the technical and editorial side of things. If you have one and not the other your site will not be allowed into Google news.
This post is just for journalists. This article will NOT contain any technical info. This article is written specifically for journalists who want to get more traffic out of the news stories that they write. Over the years I’ve trained many editorial teams and the questions I receive are always the same.
Over the last 17 years, I have worked with many publishers both large and small. I’ve consulted for some of the largest publishers in the U.S as well as many small niche publications. There are three key points that they all have in common.
Does your site have a large repository of content? Have you noticed that traffic isn’t growing and if it is – is it growing slowly or not at all? Is the only time you see a spike in web traffic is when a particular story ranks well? If so, is the traffic short-lived? There are several things you can do to get the most out of the content you create.
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