Shopify SEO

Shopify SEO Expert

Looking for help with your Shopify store’s SEO? Don’t worry, I’m here to help. As your Shopify SEO expert, I will use my 20 years of experience to elevate your site’s organic presence. I’ve worked on many Shopify stores and improved not just their organic traffic, but conversion rates and overall traffic as a whole.

I understand how to use the Shopify platform and it’s limitations to improve overall rankings. As an e-commerce expert, I’ve seen many similar issues that can easily be corrected. I’ll start with an audit and analysis to identify your site’s weaknesses and strengths.

There could be several reasons why your Shopify store isn't ranking well in search engine results. If your store lacks proper search engine optimization, including relevant keywords, optimized meta tags, and descriptive product descriptions, it may struggle to rank well. Additionally, analyzing your competitors' websites can provide insights into their stronger SEO strategies, backlink profiles, and domain authority, which can affect their rankings.

SEO Challenges for Shopify Stores

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Limited Control over Technical SEO: As a hosted platform, Shopify provides limited control over technical aspects such as server settings and website architecture. This can sometimes make it challenging to optimize certain technical SEO elements.

Duplicate Content: Shopify's default setup may lead to duplicate content issues, especially with product descriptions and category pages. This can impact search engine rankings and visibility if not properly managed.

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Page Load Speed: Shopify themes and apps can sometimes add unnecessary code, impacting page load speed. Optimizing the website's performance and ensuring fast loading times is crucial for SEO success.

Customization Constraints: While Shopify offers various themes and customization options, there may be limitations in implementing advanced SEO techniques or customizing certain elements that could impact SEO performance.

URL Structure: By default, Shopify may include irrelevant words in product and collection URLs, which can be less optimized for search engines. Ensuring clean, keyword-rich URLs is important for SEO.

Product Variants and Options: Large product catalogs with multiple variants can present challenges in optimizing content for search engines, as it requires unique and descriptive content for each product variation.

Competition in Niche Markets: Shopify is a popular platform, resulting in a high number of online stores competing in similar niche markets. Standing out and ranking well among competitors can be a challenge that requires a strategic SEO approach.

It's important to address these challenges by implementing best practices specific to Shopify, such as optimizing meta tags, managing duplicate content, improving page speed, and utilizing SEO apps and plugins available within the platform.

A Shopify Expert with Real Experience

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I have authored several books one being on Ecommerce marketing, specifically designed to guide and empower small businesses in setting up their Shopify stores for long-term success.

This comprehensive resource covers various aspects of Ecommerce marketing, including SEO, paid advertising, content marketing, and conversion optimization.

I am genuinely excited to hear about your business goals and how I can contribute to your success. Whether it's optimizing your Shopify store, running effective Google Ads campaigns, or leveraging proven marketing strategies, I am here to provide the support and expertise you need.

Let's work together to achieve your desired results and take your Shopify store to new heights.

A book titled search engine marketing for ecommerce businesses

Don't be easily swayed by plugins that claim to optimize your Shopify store. While they may promise quick and easy solutions, the truth is that driving relevant organic traffic to your store requires a more comprehensive approach.

It starts with optimizing your category and product pages, which involves conducting thorough keyword research and establishing a solid SEO-friendly site structure. By strategically incorporating relevant keywords, optimizing meta tags, and ensuring a user-friendly navigation experience, you can improve your store's visibility and attract qualified organic traffic.

In addition to my expertise in Shopify SEO, I am also a certified Google Ads Partner. This means that I can provide valuable assistance in setting up and managing paid search ads, retargeting campaigns, and shopping campaigns tailored to promote your store effectively. With a well-crafted Google Ads strategy, you can reach your target audience more efficiently, increase brand exposure, and drive qualified traffic to your Shopify store.

Shopify Case Study

Dawnbreaker Farms reached out to me about SEO for the local farm in NC. The owner had no idea how to get more traffic from local residents to his Shopify website.

I created a strategy and conducted keyword research on the market and the locations he wanted to service. I optimized his category pages as well as individual pages to maximize the reach of the site.

After 30 days he was already receiving orders from new customers and within 3 months he had seen a large increase in orders from first time buyers. This resulted in more positive reviews on the Dawnbreaker Farms Google My Business profile page. This was achievable without any link building.

The client now has 42 key phrases on the first page of Google.

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SEO Case Studies ➡️

What’s Most Important When It Comes To Ranking A Shopify E-commerce Site?

The below items apply to all e-commerce sites. If you work with me I’ll identify these issues and fix them. I also explain why these items and others can hurt your site’s SEO.

Site Structure – If you don’t have a good site structure Google won’t rank your content as high. Why? Important pages are easily accessible. This means collections should be built out in a way that makes sense to users and to google.
Keywords – you want to be sure to group categories and collection pages in a way that replicates what people are searching for. If you don’t research the right keywords, you won’t drive relevant traffic.
Meta Data – Title tags and description tags are still very important. As the first tags Google’s reads – it’ s important to get these right.
Product Image Optimization – Image optimization is important. It’s not just for image search. It helps support your on-page SEO.
Product Descriptions – Duplicate content or lack of content is a huge problem for Shopify sites. You want your product descriptions to not only be unique but optimized to drive traffic down to the product level
URL Structure – Shopify does a good job of creating SEO friendly URLs, but it’s not an SEO expert. I’ll help create a URL structure that will support your on-page SEO efforts.
Links – Content is important, but without incoming links, your site won’t rank as well. I can help drive quality links to increase your site’s domain authority.