Ten Types Of Blogs Every Online Marketer Should Be Reading
What makes today’s marketing so exciting is how quickly it evolves. What’s been evident to me as far back as 2008 was how online marketing channels were starting to integrate with each other. It’s not enough today to just be an SEO person or just a paid search expert. I mean you can be, but your knowledge needs to encompass more of an overall approach by gathering knowledge from other marketing channels. Understanding how each component interacts or helps the other is key to being a successful marketer.
If you’re an SEO – you not only need to know how to optimize pages to rank, but having knowledge of landing page best practices is important, not only for the success of the organic conversion, but also for the paid search campaigns.
As a traditional online marketer you need to have a wealth of marketing knowledge. Some of this knowledge can come in the form of affiliate blogs for example. Affiliates know how to drive traffic quickly and know how to get the most out of a squeeze page. They are also pros at capturing emails for later marketing.
Your content strategy effects your social media traffic as well as your SEO. Learning how to write a compelling titles using keywords isn’t as easy as it sounds. Following bloggers who do it for a living should be a part of your daily routine.
You need to know or at least be aware of the difference between B2B and B2C marketing. You should also be entrepreneurial and be up on the latest social media trends and understand the difference between each. You don’t need to be an expert, but understanding the basics helps you understand how each one of them can help or hurt your marketing efforts.
Here is a list of the types of blogs(with some examples) you should be following. If you have any that you think should be listed please add them to the comments section.
- Paid Search – PPC Hero
- SEO – SEObook – Moz
- Affiliate – John Chow – Shoemoney
- Content / Blog Writing – Problogger
- B2B – Marketing Pilgrim
- Video – ReelSEO
- Entrepreneurial – Entrepreneur
- Social – Social Media Today
- Google – Webmaster Tools Blog
- Mobile – Mobile Marketing
As a marketer you can’t be an expert in everything, but the more “rounded” you are the better off you and your clients will be.