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I conducted an audit and found that the issue was technical and also involved how the site architecture was structured. Once the recommendations were made, pages were getting indexed at a fast pace.
You can see that search console was only showing 7 impressions prior to my working with them. In less than a month the site had nearly 1,500 impressions in Google.
They went from a handful of pages index to over 10,000! According to the client they saw a 500% increase in organic traffic.
THE CLIENT ALSO SENT A RECOMMENDATION
“Joe performed an SEO analysis of our site, providing concrete recommendations to help improve the index-ability of our site. Joe’s Turnaround on the analysis & report exceed our expectations, and his recommendations were easily understandable by developers. With in a few days of his kicking off the engagement we were working on steps to improve our search performance and were quickly in production with solutions that worked.”
I provided reporting and created materials and training for the editorial staff. Once issues were discovered and addressed the number of pages indexed started to climb significantly .
My audit reveled that the site could benefit from additional on page optimization as well as some navigational improvements. I updated the title tags, added “Top Cities” to the main navigation, added breadcrumbs and tweaked other on-page factors.
Changes were made in stages. The first stage was the on page optimization which took the site from 31,000 visits to approximately 50,000. The second phrase was the breadcrumbs and navigation elements. This took organic traffic to 68,000.
The end result was an increase organic traffic growth by over 64%. Traffic went from 31,000 to 68,000 in a six months. This was done without any additional content and just on page optimization.
I worked quickly to show this client results and made on sit changes to tags, content and site structure. With in less than a month I had substantial results to show the client. The improvement of these rankings drove in more quality leads. The site already had strong link profile and so making the correct site changes had an immediate impact.