I reduced their advertising cost by 62% and maintained the same number of leads while improving the lead quality.
Took their campaign from 20 calls a month to 100 and increased their conversion rate from 7% to 12% in just 1 month!
Veteran Movers we paying too much for leads and the cost was climbing every month. I was able to drive in 90 leads in one month at a cost of $27 per lead (in an over crowded market in NYC) with a conversion rate of 44.12%!
Shiny Prints were spend as much as $250 per sale which is higher than their average order value.The campaign went from a negative ROAS to a ROAS of over 500%. Which means; for every dollar they spent they were making more than five.