Effective Google Ads Management
Generate More Sales With Less
I work with premium brands who are experiencing a steady decline in performance and sales with their Google Ads account. My speciality is identifying areas of weakness and waste in your account and funnel those dollars towards more profitable products.The results are more sales at a lower cost and a higher ROAS (Return On Ad Spend).
Save money
Generate more sales in less time at a lower cost. Plus, my fees are lower than most agencies and my results are much better.
Team player
Clients have direct access to me. Gone are the days waiting 24 - 48hrs for a response. I respond in 30 minutes or less.
Grow your business
Your business growth is my priority. I work with your team to ensure your goals are being met.I will provide insights that can assist your other marketing efforts.
If you’re spending at least $50k per month and you’re seeing declines in sales, poor ROAS (ROI) contact me for a free account review. I’ll show you where your wasting money, how I can improve performance and increase sales without increasing your budget
Ecommerce Case Studies
The Pants Store
The client had months of declining ROAS and wanted to improve performance and profitability.
➡️ I reviewed the campaign and identified areas where ROAS could be improved.
➡️ Some products were more profitable than others. There were also products that were not profitable at all and those were removed and placed into their own custom strategy.
➡️ After removing underperforming products I created new campaigns that focused on my new strategy.
➡️ I identified the target audience and increased visibility to it while excluding and scaled back on audience segments that did not do as well.
➡️ While the account has fluctuations based on inventory on hand and supply chain issue the ROI is always above 400%!
✅ The client see an average ROAS of 500%. The highest ROAS was more than 1100% See chart below.
Shiny Prints
I conducted an audit and created a solid strategy that included optimizations of the campaign, ads and landing pages. I also created a retargeting campaign to capture more sales at a lower cost.
This campaign was spending a lot of money with little results.
➡️ The CPA was very high and the ROI was poor.
➡️ The client had a handful of conversions per month with a CPA as high as $250.
➡️ I restructured the campaign, changed the bid strategy, improved the ad groups, wrote new ads, and calls to actions.
✅ In one month conversions shot up to 77 with a cost per conversion of $44.
✅ The campaign went from a negative ROAS to a
ROAS of over 500%. Which means; for every dollar they spent they were making more than five.
Just Yard Signs
The client had gone through many agencies and was not happy at all with the performance they had seen.
➡️ They were concerned about the bid strategy set in the campaign as well as the lack of ad groups that had been created.
➡️ Many of the keywords were lumped together into one ad group and needed to be broken out.
➡️ The campaign was performing poorly and the cost per conversion was very high – much more than the average order value. I conducted an audit and determined that several factors were causing the high CPA.
➡️ Some of those were poor account structure, not enough negative terms, times of days, and days of the week that were converting too high and certain demographics converted better than others.
✅ I made adjustments to these areas and others. The result was an increase in conversions (red line) at a much lower cost (blue line).
I lowered the CPA by
110%
while increasing conversions by
102%!
I’ve worked on many ecommerce websites (JimmyJazz, ShopDi, SportsDepot).
My rates are more affordable than hiring a large agency. I have more than 3X the experience of a typical agency.
On average, I’ve improved e-commerce site sales by more than 500%!
Why You Should Hire Me As Your Marketing Expert
Search engine optimization is complex and not something that should be left to a novice. I’ve seen countless mistakes made when someone who is not an e-commerce SEO expert attempts to make changes to a site. I’ve come across websites that have been completely de-indexed and penalties placed on e-commerce sites by Google due to bad link building.
As your e-commerce SEO expert, my services will not only ensure that your website increases in traffic but in revenue. A typical site can drive in as much as 30% of new orders through search engine optimization. It’s natural for sites to spend a lot of money on paid ads, comparison engines, and Google shopping. However, often overlooked is the ability to drive traffic organically.
A better site structure will increase the priority of webpages which in tern will increase rankings.
I Wrote the Book on Ecommerce Marketing. Literally!
Typical Ecommerce SEO Problems
In 2008 I was hired to head up the SEO & PPC for an upstart located in NYC. The clothing chain had more than150 locations in the US.
It was during that time I crafted and tested strategies that are still a large part of the techniques I use today.
Unfortunately the challenges and issues ecommerce sites face have grown over the years and pose an even bigger threat to larger sites.
- Crawling issue
- Lack of content
- Canonical issues
- High bounce rate
- Duplicate content
In 2019 I wrote the "Search Engine Marketing for Ecommerce Businesses" for smaller ecommerce sites. However, larger sites require a different approach.
What’s My Process?
I offer a free phone consultation. On the call, I will discuss with you…
- Your business model & goals
- Past SEO work that was done on your site
- What’s worked for you in the past and what hasn’t
If both parties feel that there is a good fit between the two I will conduct a high-level audit. I’ll take a look at your analytics, search console, and conduct a review of the site.
Once I’ve reviewed I will send you a proposal for my services. I will create a custom SEO strategy based on your site specifically. I never outsource work and I will only take you on as a client if I have the bandwidth. I never take on more clients then I can handle at once.
I am also a Google certified partner and I can effectively manage your PPC account.
Need Google SEO Ecommerce Support? I'm here to help!
If You’ve Found Yourself In Need Of An SEO Expert You’ve Come To The Right Place. Feel Free To Browse The Site Or Contact Me Directly For A Free Consultation.
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