About Joe

Who is Joe Balestrino? 

Joe is an experienced freelance SEO consultant with over two decades of expertise. His journey began in the mid-nineties when he taught himself web design. However, he soon realized that a well-designed website alone does not guarantee increased traffic. This realization motivated Joe to become a pioneer and innovator in the field of Search Engine Optimization.


In 2004, Joe founded Mr-SEO, establishing himself as a prominent figure and acknowledged authority within the SEO community. After successfully leading and growing Mr-SEO, Joe decided to sell the company in 2008 to explore new opportunities in marketing.


Subsequently, Joe assumed the role of head of SEO at ALM Media, where he developed marketing strategies for more than 30 websites. These websites encompassed various domains such as news, e-commerce, e-learning, and directories. Following a fruitful tenure of nearly five years at ALM, Joe transitioned to a senior position at Yodle. In this capacity, he spearheaded the SEO strategies for prominent franchise clients, including Miracle-ear, Maaco, Two Men And A Truck, Merry Maids, Deca Dental, Hand & Stone, and other well-known brands.

Companies I've Helped ...

Joe Balestrino

I use my many years of SEO expertise, along with some of the best and brightest web designers and content writers and I am now providing a full range of web services through my site JoeBalestrino.com. 


I've been cited as an SEO expert by news organizations such as Fox, ABC, NBC, and CBS. I always strive to give you the best value for your money. I am committed to increasing your bottom line by offering a full range of superior web services that are cost-effective for your business.


To learn more about me, check out my LinkedIn profile for case studies, recommendations, and more. Check out my books on Amazon! I'm also the Co-owner of Digital Containment.

Books I've Authored

Search Engine Marketing For Ecommerce Businesses

This book will provide you with a simple but effective plan for driving traffic to your site. If you’re running an Ecommerce website, thinking about starting one and want to learn what is required to run a successful business online, you need to pick up this book.


This book will provide you with a simple but effective plan for driving traffic to your site. If you're running an Ecommerce website, thinking about starting one and want to learn what is required to run a successful business online, you need to pick up this book.


  • How to structure your website for maximum SEO benefit
  • How to optimize your product and category pages to drive organic search
  • Why most businesses fail at Ecommerce and how to avoid their mistakes
  • How to manage Google Shopping Ads for maximum profit
  • How to rank key phrases without doing any link building
  • How to set up Google Analytics and Search Console
  • How to create reports that will help you discover new opportunities
  • How to use blogging to generate traffic that will translate into sales

The Google News Handbook

The Google News Handbook was created out of necessity. I received requests daily from publishers having issues with getting into and staying in Google News. 


I provide clients with this guide to give them everything they need to get caught up to spend on what's required of them and their content.


This guide provides publishers with the technical requirements they need in order to be considered for inclusion into Google News. 


The guide also lists things to consider in order to improve the site's changes for showing up within Google and things to avoid.  

Google Ads Suspension

Has your Google ad account been suspended? Not sure why? Are you not getting answers from Google or not sure how to decipher their cryptic messaging? This is very frustrating to business owners who rely on Google to drive buyers to their business. I decided to create this guide to help those who haven't received any help from Google and are out of options.


This guide will provide you with insight that years of clearing up Google accounts have given me.


I cover everything from the most common issues such as "Circumventing the system" to Payment issues and everything in between. This guide is also useful if you've had your Google Shopping account or merchant center account suspended.


I've even included a section for Google grant recipients who've had their Google grant accounts suspended.

The Definitive Guide To Local Search

If you run a local business, your business thrives on the local community to find you. Local businesses have been using the Yellow pages for years and it’s been a good source of customers.


Unfortunately, while the older generation (50+) still turn to the Yellow pages, the younger crowd turns to the internet to find local services and goods.


Local search is more than just map listings, it’s also about paid search and SEO. In this e-book I cover all three in great detail. I give you all the tools you need to start driving more traffic and sales to your local business. This free local SEO guide will teach you how to do local SEO.

My Contributions...

  • SEO Checklist for Law Firms

    Read the article
  • Top marketers share the most counterintuitive SEO truths

    Read the interview
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