How to Calculate Your Google Ads Budget

Not sure what your budget should be for Google ads, how to calculate a solid budget or how much Google ads cost? Read this article!

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Joe Balestrino September 2, 2019 0 Comments

SEO Tips for Journalists

This post is just for journalist. This article will NOT contain any technical info. This article is written specifically for journalists who want to get more traffic out of the news stories that they write. Over the years I’ve trained many editorial teams and the questions I receive are always the same. I decided to compile the most common ones into this post.

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Joe Balestrino August 25, 2019 0 Comments

Looking to Hire an SEO Expert or SEO Agency?

Looking to hire an SEO expert or agency? Not sure what to ask and how to tell if the expert has real experience or not? Read my guide – written by a 16 year SEO expert.

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Joe Balestrino August 20, 2019 0 Comments

How To Set Up & Use Google Analytics

Analytics is a vital tool for every website owner. While many site owners add analytics tracking to their site  – very few set up their account well enough to measure vital data.

In order to know how to grow your business you need to first understand where the traffic is coming from, which sources drive the most revenue / traffic and which pieces of content perform the best. While Google stop sharing keyword data within Google analytics years ago, if you set up search console you can pull that keyword data into analytics.

There are other important metrics you should be reviewing in analytics and I’ve included them within this guide. I’ve also included some easy to implement reporting dashboards to help you find that important data easily.

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Joe Balestrino August 19, 2019 0 Comments

List of Marketing Mistakes Law Firms Should Avoid

Over the last decade I’ve seen a growing number of law firms embracing digital marketing. However, there are still many law firms that still are behind the times when it comes to marketing their firm online. It’s not just the small law firms or the solo practitioners that make these mistakes. I’ve seen many of these issues in large and even global law firms.

I’ve compiled a list of the most common issues I’ve seen in 2017 and explain why you should avoid them in 2018. If you want to give your firm the best chance at growth in the new year read through this entire list.  Avoiding many of the mistakes could save you a lot of time and even more money. (more…)

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Joe Balestrino August 19, 2019 0 Comments

SEO Checklist for Web Developers

A quick but useful checklist for web developers of SEO items to keep in mind when building out a website for a client.

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Joe Balestrino August 15, 2019 0 Comments

Why Your Site Is Indexed But Not Ranking

Don’t know why your site Is indexed but not ranking? It could be one of many reasons. Read this article and find out those reasons and how to fix them.

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Joe Balestrino August 7, 2019 0 Comments

Why is My Website Slow to Load?

Is your website slow to load? Do you know the cause? Is it images? Your server? How do you know? Click here and learn how to identify and fix the issue.

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Joe Balestrino August 2, 2019 0 Comments

Reasons Your Google Ads Account is Suspended

Has your account been suspended? Not sure what the violations mean? Don’t know how to fix them? Read this most read guide to Google ad violations.

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Joe Balestrino August 2, 2019 0 Comments

Why Your SEO is Not Working

Not seeing much traffic from Google? Not sure why? Read my list of the 20 most common reasons why your SEO is not working.

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Joe Balestrino July 31, 2019 0 Comments