How to Calculate Your Google Ads Budget

Not sure what your budget should be for Google ads, how to calculate a solid budget or how much Google ads cost? Read this article!

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Joe Balestrino January 2, 2020 1 Comment

How To Improve Google News Ranking

Over the last 16 years, I have worked with many publishers both large and small. I’ve consulted for some of the largest publishers in the U.S as well as many small niche publications. There are three key points that they all have in common.

  1. They lack writers who understand how people use search engines.
  2. Not providing writers with the right tools or motivation
  3. Not giving writers their own “beat”.

Now that news is more digital – there are still some organizations that produce print publications. However, what works in print doesn’t work well for digital. (more…)

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Joe Balestrino January 1, 2020 0 Comments

SEO Lead Generation Techniques

Generate leads through SEO is difficult especially if you’re not sure where to start. There are some pages of your site that will target different types of terms. Most online businesses offer a product or service(s). We call these “money” pages. Money pages are typically optimized around keywords that indicate a searcher wants to buy.

There are also other terms searchers use to research, ask questions or to learn more about a product or service. This is where blog posts come in. However, not many websites do a good job of writing content well enough to drive relevant traffic. This post will go into how to leverage your content to drive more leads through SEO.


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Joe Balestrino December 23, 2019 0 Comments

How to Improve Your Google Ads Quality Score

Do you have low quality scores in your Google ads account? Not sure how to fix it? Read my guide to improving your quality score.

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Joe Balestrino December 21, 2019 0 Comments

Google Smart Shopping Ads Review

Looking to learn about Google smart shopping campaigns? What are they? How do they work? The pros and cons? Read my guide!

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Joe Balestrino December 20, 2019 0 Comments

Google Grant Management Best Practices

If you didn’t already know this – Google provides nonprofits $10,000 per month to advertise their cause. This offers organizations the potential to not only reaching thousands of new visitors a month but also the opportunity to generate more donations.

In this article, I’ll provide some of the best practices you need to not maintain and keep your Grant account.

If you’re a nonprofit and don’t know already have a Google grant account, you learn more about eligibility here. Google offers these grants to over 200,000 nonprofits worldwide.

How to Qualify for a Google Grant Account?

In order to qualify for a Google Ad Grant, you must meet the following criteria based on your country. In the United States your organization must:

  • Be a tax-exempt 501(c)(3) organization
  • Be registered with Techsoup
  • If your organization is automatically tax-exempt such as a church. You are still required to have 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.

The great thing about Google grants is that you can use the money to …

  • Recruit volunteers
  • Collect donations
  • Build brand awareness
  • Spread the word about your cause

How to Manage A Google Grant Account?

Some of the challenges that nonprofits run into are the know-how to set up and maintain these accounts. There are many nuances to Google grant accounts that don’t apply to regular accounts. Those being…

  • Limits on how much you can spend per click – currently at $2
  • Which words you can use an ad. For example; you can’t use the word “donate” in your ads
  • Your account needs to be maintained. If you don’t make any changes to the account every 90 days you could lose your grant account with Google.

Google has recently updated some of the conditions in order to keep your account active. The new best practices include;

  • You can not use single keywords
  • You must use at least 2 sitelinks per ad group
  • You can’t use overly generic or broad keywords
  • You must maintain at minimum a 5% click-through rate.

It’s beneficial to work with someone with Adwords grant management experience who understands the Google Ads platform and the restrictions around it. This can help optimize and maximize your campaign to get the most out of the grant money.

If you need help managing your Google ad grant account contact me today! I offer reduced rates for nonprofits.

Learn More About My Google Grant Management Service

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Joe Balestrino December 20, 2019 0 Comments

Why Your SEO is Not Working

Not seeing much traffic from Google? Not sure why? Read my list of the 20 most common reasons why your SEO is not working.

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Joe Balestrino December 19, 2019 0 Comments

Why is My Website Slow To Load?

Is your website slow to load? Do you know the cause? Is it images? Your server? How do you know? Click here and learn how to identify and fix the issue.

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Joe Balestrino December 18, 2019 0 Comments

SEO Consultant vs. SEO Agency

Every website needs a marketing plan without one your website will be invisible. Once you’ve decided what forms of online marketing you want to embark on you then need to decide who will help you achieve your goals. You could handle the work yourself, hire employees, hire a consultant or an agency.

Over the last 16+ years in search marketing, I have worked both on the agency and the consulting side. I’ve seen both the pros and cons of each. While the cost is a factor for a business to keep in mind it’s shouldn’t be the deciding factor. It’s important to understand your business goals and needs and use the information below and match your needs with the right vendor.


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Joe Balestrino December 18, 2019 0 Comments

How to Optimize Google Shopping Ads

Google shopping ads performing poorly? Not sure what to do? Read my in depth guide and get your feed working and converting!

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Joe Balestrino December 14, 2019 0 Comments