Not sure what your budget should be for Google ads, how to calculate a solid budget or how much Google ads cost? Read this article!
This post is just for journalist. This article will NOT contain any technical info. This article is written specifically for journalists who want to get more traffic out of the news stories that they write. Over the years I’ve trained many editorial teams and the questions I receive are always the same. I decided to compile the most common ones into this post.(more…)
Analytics is a vital tool for every website owner. While many site owners add analytics tracking to their site – very few set up their account well enough to measure vital data.
In order to know how to grow your business you need to first understand where the traffic is coming from, which sources drive the most revenue / traffic and which pieces of content perform the best. While Google stop sharing keyword data within Google analytics years ago, if you set up search console you can pull that keyword data into analytics.
There are other important metrics you should be reviewing in analytics and I’ve included them within this guide. I’ve also included some easy to implement reporting dashboards to help you find that important data easily.(more…)
Over the last decade I’ve seen a growing number of law firms embracing digital marketing. However, there are still many law firms that still are behind the times when it comes to marketing their firm online. It’s not just the small law firms or the solo practitioners that make these mistakes. I’ve seen many of these issues in large and even global law firms.
I’ve compiled a list of the most common issues I’ve seen in 2017 and explain why you should avoid them in 2018. If you want to give your firm the best chance at growth in the new year read through this entire list. Avoiding many of the mistakes could save you a lot of time and even more money. (more…)