Reasons Your Google Ads Account is Suspended

Has your account been suspended? Not sure what the violations mean? Don’t know how to fix them? Read this most read guide to Google ad violations.

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Joe Balestrino July 17, 2020 0 Comments

How to Optimize Google Shopping Ads

Having trouble getting your shopping ads to perform well? Read my quick guide on how to turn a profit.

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Joe Balestrino June 14, 2020 0 Comments

How To Get Into Google News

Looking to get your site in Google news? Not sure how? Or perhaps you’re site was rejected and you’re not sure how to get included. Read my expert guide!

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Joe Balestrino June 14, 2020 0 Comments

How to Improve Your Google Ads Quality Score

Do you have low quality scores in your Google ads account? Not sure how to fix it? Read my guide to improving your quality score.

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Joe Balestrino June 14, 2020 0 Comments

How to Optimize Google Shopping Ads

Google shopping ads performing poorly? Not sure what to do? Read my in depth guide and get your feed working and converting!

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Joe Balestrino June 14, 2020 0 Comments

How to Increase Online Readership

Does your site have a large repository of content? Have you noticed that traffic isn’t growing and if it is – is it growing slowly or not at all? Is the only time you see a spike in web traffic is when a particular story ranks well? If so, is the traffic short-lived? There are several things you can do to get the most out of the content you create.

You first need to ensure you’re implementing SEO best practices. If you’re not you will be limited to the amount of traffic you can generate from organic search. Smart, funny, and witty titles do not drive organic traffic. Titles such as these could be and should be used in social media. However, when writing titles for the purpose of driving organic traffic you should follow the outline below. (more…)

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Joe Balestrino June 14, 2020 0 Comments

SEO Lead Generation Techniques

Generating leads through SEO is difficult especially if you’re not sure where to start. There are some pages of your site that will target different types of terms. Most online businesses offer a product or service(s). We call these “money” pages. Money pages are typically optimized around keywords that indicate a searcher wants to buy.

There are also other terms searchers use to research, ask questions, or to learn more about a product or service. This is where blog posts come in. However, not many websites do a good job of writing content well enough to drive relevant traffic. This post will go into how to leverage your content to drive more leads through SEO.

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Joe Balestrino June 9, 2020 0 Comments

SEO Consultant vs. SEO Agency

Every website needs a marketing plan without one your website will be invisible. Once you’ve decided what forms of online marketing you want to embark on you then need to decide who will help you achieve your goals. You could handle the work yourself, hire employees, hire a consultant or an agency.

Over the last 16+ years in search marketing, I have worked both on the agency and the consulting side. I’ve seen both the pros and cons of each. While the cost is a factor for a business to keep in mind it’s shouldn’t be the deciding factor. It’s important to understand your business goals and needs and use the information below and match your needs with the right vendor.

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Joe Balestrino June 8, 2020 0 Comments

Google Smart Shopping Ads Review

Looking to learn about Google smart shopping campaigns? What are they? How do they work? The pros and cons? Read my guide!

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Joe Balestrino June 5, 2020 0 Comments

How to Calculate Your Google Ads Budget

Not sure what your budget should be for Google ads, how to calculate a solid budget or how much Google ads cost? Read this article!

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Joe Balestrino June 2, 2020 1 Comment