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5 Common Mistakes People Make When Building Their Website
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  1. Use keywords in your titles – Witty and fun titles don’t drive SEO traffic. Use clickbait titles on social media to get more clicks.
  2. Use images, videos and Audi to make your content more engaging
  3. Be sure to block search engines from indexing blog posts that are tagged. Articles that are tag will create a new url for the same article. WordPress plugins such as SEO toast will allow you to do this.
  4. If a blog post receives a lot of incoming links and social shares, be sure to add a link or two to important interior pages of your site if it’s relevant. To boost SEO rankings.
  5. Create category pages and be sure to make use of breadcrumbs and schema.

5 SEO Blogging Tips
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  1. Use keywords in your titles – Witty and fun titles don’t drive SEO traffic. Use clickbait titles on social media to get more clicks.
  2. Use images, videos and Audi to make your content more engaging
  3. Be sure to block search engines from indexing blog posts that are tagged. Articles that are tag will create a new url for the same article. WordPress plugins such as SEO toast will allow you to do this.
  4. If a blog post receives a lot of incoming links and social shares, be sure to add a link or two to important interior pages of your site if it’s relevant. To boost SEO rankings.
  5. Create category pages and be sure to make use of breadcrumbs and schema.

Protecting Your Personal Brand Online
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  1. In today’s internet world it is easy for one wrong tweet, photos or comment to blemish an otherwise positive personal brand. You don’t need to be famous to be concerned with your brand.This is something everyone should do. Here are 5 tips to help protect and control your own personal brand …
    1. Create social media channels in your name. At the very least claim all the major social media networks. Twitter, Facebook, Linkedin, youtube, Instagram and so on.
    2. Create a website with your name. Create a free site like wix and add your resume… photos whatever you want people to know. Just don’t share too much information about yourself. Beside to link to and from all of your social media accounts to your personal site for an added boost.
    3. If you can build a site with your your name in the domain name that will be even better.
    4. Author an article or two on websites to get a by line. This is a good way to own more search results.
    5. Create an IFTT recipe and push content from sites that interest you to tour social media accounts. Accounts with content rank better than accounts that are empty.

    If you want to read more about why you should protect your personal brand check out this article.

    If you need professional help with your personal brand contact me.

Should You List Your Website In Online Directories?
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Web directories? Are they worth it? Should you pay to be in directories? When should you not list your site in a directory? Will listing your site in directories increase leads and sales? Get everything you need to know in 5 minutes. Tune in now!

Here is why your site isn't getting leads from organic search
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Getting traffic, but not leads from organic search?

  1. Dated design – is your site dated? When was the last time you redesigned your site? How does it compare to your competitors?
  2. Missing CTA. Do you have calls to actions on your site? Is it easy for people to contact you on every page?
  3. Keywords. Where are you ranking for your keywords? Are you on page one or page five? Are you tracking their position?
  4. Are you optimized for the right keywords? Do your competitors show up for the terms you’re trying to target? Or does wikipedia pages show up instead?
  5. Is your site indexed? How many of your site pages are in Google? All, most or some? It could be your blocking Google from indexing some of the pages on your site.

What Are Soft 404s? Can they hurt my site? How to fix them?
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Soft 404 is a redirect of a page that was originally a broken (404 ) and is now behaving in a way that the search engines don’t approve of.

My Five Tips Are:

  1. Do not redirect all broken pages to the home page
  2. Redirect users to irrelevant pages
  3. Be sure that 404 pages return a status code of 200 and not 404. Use this chrome plugin to easily find the status of a page as well as redirects.
  4. Avoid having broken urls automatically redirect to the home page. It’s ok to have a broken pages on your site.
  5. Can soft 404 page hurt your rankings? In large enough quantities it certainly can.

What me to cover a topic in my next podcast? Contact me with your questions. joe@JoeBalestrino.com

Five PPC Tips To Improve Performance
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In under five minutes I will tell you exactly what you need to know to improve your paid search campaigns.

Are you focusing on the wrong metrics? What’s more important to you? CPC or CPA? What should you be worried about? If Your CPC goes up is that bad? Get this tip and for others in less than five minutes.

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