Struggling With Your Marketing?

Let's talk about it!

Speak with Joe
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Experience You Can Trust

I’m an SEO expert with over 18 years of experience. I’m a published author and I’ve been interview countless times by other industry experts.

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Results You Can See

I’ve worked in some of the most competitive industries including legal, education, jewelry, real estate and other competitive markets.

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Affordable Rates

Large SEO companies inflate their costs so that they can make a profit on their experts. That makes this SEO consultant affordable without sacrificing quality.

Joe's Appeared On...

Work With the #1 SEO Expert in NYC

I understand that no two businesses are alike, even within the same vertical. More importantly, this SEO consultant isn’t afraid to roll up his sleeves and get his hands dirty.


I’m the former owner of one of New York City’s most prolific SEO firm and I will use my years of experience to get your business where it needs to be.


I’ve shared my knowledge both on and off the Internet, educating small businesses on search engine optimization, PPC, branding and search marketing as a whole.

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Companies Joe Has Worked With...

Digital Marketing Services

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National SEO

I’ve worked as an SEO consultant in some of the most competitive industries including, education, legal, mortgages, real estate, jewelry and other top niches. 

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SEO Audit & PPC Audits

I’ll perform a detailed analysis of your site’s on page and off page performance and score it in a way that’s easy to interpret

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Local SEO

I wrote the book on local SEO, literally. I also the former head of SEO at yodle managing large local franchisee accounts including Maaco, Miracle Ear and Lawn Doctor.

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PPC Management

I’ve managed millions of dollars in ad spend. I know how to effectively manage campaigns.

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Data You Can Use

I don't just send you reports. We review them together so that you have a clear understanding of how your marketing is translating into business.

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Custom Landing Pages

I can easily generate high quality landing pages to support your paid search efforts. They are high converting and A/B tested.

Comprehensive Reporting

Reporting is a vital part of any digital marketing campaign. I provide a robust dashboard that will allow you to easily understand how your marketing efforts are performing across each channel.


The only way to grow your business effectively is by making informed decisions. My dashboard along with weekly reporting and monthly meetings will ensure your business flourishes.


  • Phone call tracking
  • Organic rankings
  • Website Traffic
  • Form completions
  • Social media analytics


Data isn’t just for an SEO. As a website owner, you should also understand. As my client – I will teach you!

What clients are saying...

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    "Joe is excellent at what he does. He helped clean up our AdWords accounts and did so efficiently and precisely." -Jai Bhatt

    Jai Bhatt
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    “I run a website, Sportsdepot.com, that lost it's visibility due to being"punished" by Google for unknowingly not complying with some of their updates. We employed numerous companies who could not solve this issue for us. Joe was recommended to us and in record time he had the "punishment" removed. As a result our visibility has been steadily improving.” - Marc Harris

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    Dana Rosen

    "Thanksgiving was awesome. Sold more turkeys than ever. And A LOT were to first time customers who found the site on Google. So kudos to you!!" - Ben Grimes

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    Madelaine Taylor

    "I saw the orders come in. It’s been great! Thank you. You’re doing a great job" -  Will Heinitz

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  • A lush green lawn surrounded by trees and bushes in a park.

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    “We are happy!!! Since Joe took our campaigns over. We will work together with Joe for a long time. ” - Alan Lee

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  • A person is driving a car on a highway at night.

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    “Joe is an incredible professional who has made himself available to handle anything that has come up. He has done a great job with our account” - LaCosta Lolly

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  • A bathroom with a bathtub and a towel rack.

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    Great work. We generated $99,000 in sales off Google in June, so with your fee, that translates to a 10% marketing cost! - Doug B - CEO America's Bath

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Recent Blog Posts

Is Google Guarantee Worth it?
By Joe Balestrino December 27, 2024
Discover the pros and cons of the Google Guarantee program in this comprehensive article. Explore the benefits of enhanced trust, increased visibility, and improved conversion rates, while considering eligibility, verification processes, costs, competition, and customer expectations. Make an informed decision about whether the Google Guarantee program is worth it for your business.
By Joe Balestrino December 27, 2024
A Google Ads audit acts as a powerful tool to assess the effectiveness, efficiency, and overall performance of your advertising initiatives on the platform. By delving deep into the intricacies of your campaigns, an audit provides valuable insights, identifies areas for improvement, and offers actionable recommendations to optimize your advertising strategy. Whether you're a seasoned advertiser or just starting out, a Google Ads audit can be a game-changer, empowering you to make data-driven decisions and unlock the full potential of your online advertising endeavors. In this article, we will explore the myriad benefits that a Google Ads audit can bring to your business, helping you elevate your campaigns to new heights and achieve your marketing objectives with greater precision and success. Cost optimization: An audit helps identify areas where you may be overspending or wasting budget on ineffective campaigns. By optimizing your ad spend, you can allocate resources more efficiently and improve your return on investment (ROI). Performance improvement: A thorough audit can reveal opportunities to enhance the performance of your Google Ads campaigns. It can identify underperforming keywords, ad groups, or ad creatives and provide recommendations to optimize them for better results. Enhanced targeting: Audits can assess your targeting settings, such as demographics, locations, and device preferences. By refining your targeting parameters, you can reach a more relevant audience, increasing the likelihood of conversions and improving.ng campaign effectiveness. Quality score enhancement: Google Ads assigns a quality score to your keywords based on various factors like ad relevance, landing page experience, and click-through rate. An audit can identify keywords with low quality scores and suggest improvements, leading to better ad rankings and lower cost-per-click. Ad extension optimization: Ad extensions can provide additional information and call-to-action buttons in your ads. An audit can review your ad extensions, ensuring they are set up correctly and making recommendations for optimizing their use to increase click-through rates and conversions. Conversion tracking evaluation: Tracking conversions accurately is vital for measuring the success of your advertising efforts. An audit can verify if your conversion tracking is properly implemented and identify any gaps or issues, allowing you to make data-driven decisions based on accurate performance metrics. Competitive analysis: An audit can provide insights into your competitors' Google Ads strategies and tactics. By understanding their approaches, you can identify areas where you can gain a competitive edge and differentiate your campaigns. Compliance and policy adherence: Google Ads policies and guidelines change regularly. An audit can ensure that your campaigns comply with the latest policies, avoiding potential penalties or ad disapprovals. Overall campaign strategy review: A comprehensive audit includes an evaluation of your campaign structure, settings, ad rotation, and bidding strategies. It provides an opportunity to review your overall advertising strategy and make adjustments to align with your business goals. Expert recommendations: An audit conducted by experienced professionals can provide valuable insights, best practices, and recommendations tailored to your specific business and industry. These recommendations can help you maximize the impact of your Google Ads campaigns. In summary, a Google Ads audit can optimize your advertising efforts, improve performance, and increase ROI by identifying inefficiencies, enhancing targeting, improving ad quality, and providing strategic recommendations.
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By Joe Balestrino December 25, 2024
Unlock the secrets to boosting your conversion rates on Google Ads with our comprehensive guide. Learn proven strategies and tactics to refine your keyword strategy, optimize ad relevance and copy, improve landing page experiences, leverage ad extensions, implement conversion tracking, and conduct continuous testing. Increase your conversions and maximize the effectiveness of your Google Ads campaigns with these actionable strategies.
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