Nonprofits are at a disadvantage because of their lack of internal resources and knowledge to drive sustainable SEO results. They may also lack reporting that could provide them with valuable insight needed in order to evaluate the effectiveness of their marketing efforts.
Traffic sources such as top articles, landing pages and paid search traffic are some of the metric you should be measuring and tracking. If you don’t know where you traffic is coming from how can you work on growing it? That’s where I come in. Some of the typical issue I see are….
- Lack of keyword research
- Services and products all on one page
- Poor site structure and visitor usability
- Lack of Tracking conversions
WHY SHOULD YOU WORK WITH ME?
I’ve worked with many non profits on their SEO as well as their Google grant accounts. Including ALZ.org, EveryMotherCounts, CityDance, Bagito and many others.
How I can help?
As a SEO expert for nonprofits since 2004, I have a wealth of knowledge that many of today’s agencies and managers don’t possess. I’ll start off with a call to understand more about your organization and any challenges that you’re facing and long term and short term goals. After the call I’ll;
- Manually review your website.
- Conduct a website audit.
- Create recommendations.
- Implement recommendations.
- Create training material tailored to your organizations specific needs and goals.
While the foundations of SEO are important – many times it’s not enough. I will help you understand how search engines work, what users expect to find on your site and how to improve the overall appeal and conversions.
Can you manage SEO for your organization?
The short answer is yes. You can certainly implement the basics as they do help. However, if the basics hasn’t increase traffic and donations / sales then it’s time to work with an expert. Every project I’ve worked on with nonprofits has resulted in an increase in traffic and donations / sales. I will do the same for you.
As I mentioned above, I can put tother custom materials so that your organization can continue to grow your SEO for months and years to come.
Google Grant Account for NonProfits
Your organization may already have a Google grant account. If that’s the case, I can gather a lot of useful keyword data to help with your SEO goals. If you’re grant account isn’t performing well I also offer Google grant management. If you don’t already have a grant account and need help with applying – I can help as well.
Still have questions? Need support?