They also lack internal resources and knowledge to drive sustainable SEO results. They may also lack reporting that could provide them with valuable insight needed in order to evaluate the effectiveness of their marketing efforts.
Traffic sources such as top articles, landing pages and paid search traffic are some of the metrics you should be measuring and tracking. If you don’t know where your traffic is coming from how can you work on growing it? That’s where I come in. Some of the typical issues I see is….
- Lack of keyword research
- Services and products all on one page
- Poor site structure and visitor usability
- Lack of Tracking conversions
WHY SHOULD YOU WORK WITH ME?
I understand the challenges of SEO and explain it in a way that’s easy to understand. When nonprofit SEO is done correctly will also help support your Google Grant account. I’ve helped many organizations excel in both.
How I can help?
With more than 16 years in SEO, I have a wealth of knowledge that many of today’s agencies and managers don’t possess. I’ll start off with an initial call to understand more about your organization and any challenges that you’re facing and long term and short term goals. After the call, I will…
- Manually review your website.
- Conduct a website audit.
- Create recommendations.
- Implement recommendations.
- Create training material tailored to your organization’s specific needs and goals.
While the foundations of SEO are important – many times it’s not enough. I will help you understand how search engines work, what users expect to find on your site, and how to improve the overall appeal and conversions.
Many nonprofits don’t have their website segmented in a way that can drive traffic to pages that drive donations. While some blog, very few understand how to research phrases that will drive relevant traffic. They may create content on a weekly or daily basis and still see little SEO traffic.
Can you manage SEO for your nonprofit?
The short answer is yes. You can certainly implement the basics as they do help. However, if the basics haven’t increased traffic and donations/sales then it’s time to work with an expert. Every project I’ve worked on with nonprofits has resulted in an increase in traffic and donations/sales. I will do the same for you.
As I mentioned above, I can put together customized materials for your organization, This will allow everyone on your team to understand SEO as it pertains to your specific challenges. It is possible to drive traffic to your site and increase your organization’s awareness through SEO it’s just a matter of training.
Google Grant Account for NonProfits
Your organization may already have a Google grant account. If that’s the case, I can gather a lot of useful keyword data to help with your SEO goals. If your grant account isn’t performing well I also offer Google grant management. If you don’t already have a grant account and need help with applying – I can help as well.
Still, have questions? Need support?