Years ago conversions were very simplistic in terms of identifying what they were. You either wanted a users email or to make a purchase and that was it. Today we want emails opened, products bought, content shared, videos watched, audio listened to, white papers download and the list goes on and on.
However, with so many calls to action a visitor may have so many options to choose from that they may not take an action that is most important to you. How do you ensure a visitor does what YOU need them to do? Easy, limit the number of calls to actions. (more…)