Is your website slow to load? Do you know the cause? Is it images? Your server? How do you know? Click here and learn how to identify and fix the issue.
Years ago conversions were very simplistic in terms of identifying what they were. You either wanted a users email or to make a purchase and that was it. Today we want emails opened, products bought, content shared, videos watched, audio listened to, white papers download and the list goes on and on.
However, with so many calls to action a visitor may have so many options to choose from that they may not take an action that is most important to you. How do you ensure a visitor does what YOU need them to do? Easy, limit the number of calls to actions. (more…)
Local search has grown by leaps and bounds over the years. Even after releasing my book “The Definitive Guide To Local Search“, local search continues to evolve and thrive. It’s just not enough to just show up where customers are searching – you need to convert.
A great looking site is just a part of a bigger overall picture. Many times a site’s structure is driven by the business owner, which may not always be the best idea. Small business owners tend to show consumers what they, the owner feels is important.
However, what is important to them may not be what’s important to the consumer. If you are a local contractor I’m not going to care what your office building looks like or who your famous clients are. (more…)
Websites are constantly evolving. If they didn’t, sites would look exactly like as they did in 1990. New technologies and designs emerge regularly and as the internet changes so should your site. Users are accustom to these changes and these start to become “industry standards” or “best practices”.
The more in-line with how the majority of sites are designed and function – the more receptive your site will be in the eyes of the visitor. Outside of performance – design and functionality of a site is crucial to a websites success. Once of course you’ve brought visitors there with your optimized content, social and/or media buys.