Looking to get your site in Google news? Not sure how? Or perhaps you’re site was rejected and you’re not sure how to get included. Read my expert guide!
Does your site have a large repository of content? Have you noticed that traffic isn’t growing and if it is – is it growing slowly or not at all? Is the only time you see a spike in web traffic is when a particular story ranks well? If so, is the traffic short-lived? There are several things you can do to get the most out of the content you create.
You first need to ensure you’re implementing SEO best practices. If you’re not you will be limited to the amount of traffic you can generate from organic search. Smart, funny, and witty titles do not drive organic traffic. Titles such as these could be and should be used in social media. However, when writing titles for the purpose of driving organic traffic you should follow the outline below. (more…)
Over the last 16 years, I have worked with many publishers both large and small. I’ve consulted for some of the largest publishers in the U.S as well as many small niche publications. There are three key points that they all have in common.
- They lack writers who understand how people use search engines.
- Not providing writers with the right tools or motivation
- Not giving writers their own “beat”.
Now that news is more digital – there are still some organizations that produce print publications. However, what works in print doesn’t work well for digital. (more…)
This post is just for journalists. This article will NOT contain any technical info. This article is written specifically for journalists who want to get more traffic out of the news stories that they write. Over the years I’ve trained many editorial teams and the questions I receive are always the same. I decided to compile the most common ones in this post in the hope that these tips will help increase traffic with minimal effort.