Does your site have a large repository of content? Have you noticed that traffic isn’t growing and if it is – is it growing slowly or not at all? Is the only time you see a spike in web traffic is when a particular story ranks well? If so, is the traffic short-lived? There are several things you can do to get the most out of the content you create.
You first need to ensure you’re implementing SEO best practices. If you’re not you will be limited to the amount of traffic you can generate from organic search. Smart, funny and witty titles do not drive organic traffic. Titles such as these could be and should be used in social media. However, when writing titles for the purpose of driving organic traffic you should follow the outline below. (more…)