Not getting any SEO traffic to your ecommerce site? Not sure why? Check out my test on a new Shopify ecommerce store and see the results for yourself!
Ecommerce can be very competitive especially if you sell common products. While platforms such as Shopify have made it easier for many to start an online business there is more to selling online then just building a website. Over the nearly two decades that I’ve worked in digital marketing, I still come across many business owners who don’t think about how they are going to marketing their business after it is built. They will spend thousands of dollars to build a site to realize once it is built that they need to now spend money to drive sales.
On the flip side, many website owners think SEO is “free” traffic and it’s not. You need to either learn SEO which takes time and patience as well as money to pay for tools you’ll need to help you track keywords. Or, you need to hire a professional to assist you in optimizing your site which also costs money. In this article, I will review my top ways to improve the eCommerce sales that you can do yourself but will still require time and/or money. (more…)