Analytics is a vital tool for every website owner. While many site owners add analytics tracking to their site – very few set up their account well enough to measure vital data.
In order to know how to grow your business you need to first understand where the traffic is coming from, which sources drive the most revenue / traffic and which pieces of content perform the best. While Google stop sharing keyword data within Google analytics years ago, if you set up search console you can pull that keyword data into analytics.
There are other important metrics you should be reviewing in analytics and I’ve included them within this guide. I’ve also included some easy to implement reporting dashboards to help you find that important data easily.(more…)