SEO Checklist for Web Developers

A quick but useful checklist for web developers of SEO items to keep in mind when building out a website for a client.

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Joe Balestrino August 15, 2019 0 Comments

Why Your Site Is Indexed But Not Ranking

Don’t know why your site Is indexed but not ranking? It could be one of many reasons. Read this article and find out those reasons and how to fix them.

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Joe Balestrino August 7, 2019 0 Comments

Reasons Your Google Ads Account is Suspended

Has your account been suspended? Not sure what the violations mean? Don’t know how to fix them? Read this most read guide to Google ad violations.

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Joe Balestrino August 2, 2019 0 Comments

How Effective are Google Shopping Ads?

If you’re considering using shopping ads to help boost revenue but aren’t convinced I’ve outline some of the benefits here. Keep in mind that proper management of both shopping and regular Google Ads require proper management in order to be successful.

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Joe Balestrino July 26, 2019 0 Comments

Using Search Console to Fix Issues

Do you use search console? Not sure how to correct the errors within? Check out my guide and learn how to fix and identify issues.

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Joe Balestrino July 23, 2019 0 Comments

Google Ads Disapproved Reasons

Have your ads been disapproved in Google ads? Not sure how to fix it? Read my guide.

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Joe Balestrino July 22, 2019 0 Comments
Businessman clicks on a virtual screen and selects "PPC". Blue background. Business concept. Mixed media

Why Your Google Ads Are Not Showing

Are you Google ads not displaying or showing in Google? Do you have low impressions? No impressions? Read my article and learn how to fix those issues!

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Joe Balestrino July 16, 2019 0 Comments

Push Down Negative Search Results on Google

Try to push negative listings on Google off the first page of Google? Read a guide from an expert that does this for a living!

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Joe Balestrino June 17, 2019 0 Comments

Why Your SEO is Not Working

Not seeing much traffic from Google? Not sure why? Read my list of the 20 most common reasons why your SEO is not working.

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How to Start a Successful Shopify Store

Shopify FailsI’ve worked on my share of Shopify and e-commerce sites over the years, I’ve even built a few of my own. When Shopify store owners contact me –  many of them have had stores built and designed with no thought about the niche they’ve chosen or what comes after the site has launched.  I can’t stress enough how important it is to fully understand what’s involved in building a Shopify store or any website.

Regardless of the type of website or business you want to create ask yourself the following questions and be honest with yourself. Thinking these questions through may save you a lot of time, money and unnecessary frustration.


Is the market you’re looking to get into saturated?

Do you want to sell clothing, sunglasses or hunting gear? Those are pretty saturated markets with businesses that have been around a lot longer than you will be. They will have a head start on their SEO. They will also have stronger brand recognition and social media following. They will probably have their paid search campaigns dialed in and performing well. How will you compete? What makes you different and how do you plan to catch up in a market where you’re already behind?


Are you selling something unique?

Have a unique product or service no one has heard of? Are people searching for a what you offer? If not, how will they find you? Your strategy needs to be mapped out in detail before you even think about building a site. If you solve a problem no one is looking to fix, how do you plan to educate the market? Are you prepared for the uphill battle?


What do you know about marketing?

Educate YourselfAre you an expert marketer?  No? You should learn about marketing and how it works and how complicated it can be before building a Shopify site. You may find that after you invest money in building a site that you don’t have the knowledge or the budget to start and maintain any sort of marketing.

SEO is a great way to capture free traffic however, it is a long-term strategy. Also, the keywords you try and go after matter. Trying to go after a search terms such as “crib” will be too hard to ever rank on page one for. However, “natural wood baby crib” is a phrase that people do search for and is not as competitive as just the term “crib”. Understanding SEO and keyword research is important.

Link building is also important. Without links your content won’t rank. Do you know how to get links? Where to get them and where they should point to? Content alone won’t be enough to rank the site.


Are you well versed in paid search and  shopping ads?

While SEO is kicking in over the next 12 months you can use paid search and shopping ads to drive in sales. However, do you know how paid ads work? Can you set them up? Do you know how to create a shopping feed from within Shopify? Once you figure that out you need to be able to set up a Google merchant account and connect it with you Google Ads account.

Once there you will need to manage each product and bid on each product accordingly. You’ll also need to manage it regularly and remove keywords that your products show up for that are unrelated. Not something that’s easy to do for a newbie. Unless you’re willing to pay a pro to do it for to you.


What do you know about social media marketing?

Social mediaWhat do you know about social media? Is your audience there? Have you done any social media marketing before? Posting your kids photo to Facebook doesn’t count. 🙂

Perhaps you think throwing a product on Instagram or Facebook is enough to get traffic to your site, it’s not. Building a following takes a lot of time and effort.

What about, paid social ads? Do you understand what each platform’s features are and their limitations? Again, how much time do you have to learn marketing, grow a following and manage social media campaigns?


Can you write?

Are you a blogger? Can you crank out several blog posts a week without getting writers block? Will it contain keywords and phrases to catch buyers in the “research” phase? Do you have catchy social media titles? Will your content be lengthy and informative? Can you craft an editorial calendar and stick to it?


Sounds like a lot of work?

This is just a short list of some of the things you will need to consider before starting your online store.

The goal of this article is not to discourage you from creating an online business using Shopify or any other platform for that matter. As a marketer that deals with many small business, entrepreneurs and startups –  many don’t think about what’s required after the site is built. Too many people get hung up on building a site based on gut feelings and never think about research. Or they build a site and then think of marketing as an afterthought with no budget. Doing that will set you up for failure.


If you’re thinking of a building a Shopify, drop shipping or ecommerce store, consider the questions above. If you’ve had past experiences that you can share please comment below.

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Joe Balestrino February 22, 2019 0 Comments