How To Hire A SEO Expert or SEO Agency?

Looking to hire an SEO expert or agency? Not sure what to ask and how to tell if the expert has real experience or not? Read my guide – written by a 16 year SEO expert.

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Joe Balestrino December 10, 2019 0 Comments

Improve Your Ecommerce SEO

Not getting any SEO traffic to your ecommerce site? Not sure why? Check out my test on a new Shopify ecommerce store and see the results for yourself!

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Joe Balestrino December 9, 2019 0 Comments

Why Your Google Shopping Ads Are Not Showing

Having issues with your Google shopping ads not showing in Google search? Read my complete guide and get your ads running ASAP!

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Joe Balestrino December 4, 2019 0 Comments

How to Increase Online Readership

Does your site have a large repository of content? Have you noticed that traffic isn’t growing and if it is – is it growing slowly or not at all? Is the only time you see a spike in web traffic is when a particular story ranks well? If so, is the traffic short-lived? There are several things you can do to get the most out of the content you create.

You first need to ensure you’re implementing SEO best practices. If you’re not you will be limited to the amount of traffic you can generate from organic search. Smart, funny and witty titles do not drive organic traffic. Titles such as these could be and should be used in social media. However, when writing titles for the purpose of driving organic traffic you should follow the outline below. (more…)

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Joe Balestrino November 29, 2019 0 Comments

Why Did Your Traffic Drop After A Redesign?

Lose traffic after a redesign? Read tips and insight you won’t find anywhere else.

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Joe Balestrino November 28, 2019 0 Comments

How To Get Into Google News

Looking to get your site in Google news? Not sure how? Or perhaps you’re site was rejected and you’re not sure how to get included. Read my expert guide!

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Joe Balestrino November 26, 2019 0 Comments

SEO Tips for Journalists

This post is just for journalists. This article will NOT contain any technical info. This article is written specifically for journalists who want to get more traffic out of the news stories that they write. Over the years I’ve trained many editorial teams and the questions I receive are always the same. I decided to compile the most common ones in this post in the hope that these tips will help increase traffic with minimal effort. 


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Joe Balestrino November 25, 2019 0 Comments

E-A-T The New Author Authority Metric

What is Author Authority?

Author authority is Google’s way of determining the trustworthiness of the content written by a particular author regarding the topic, they are writing about.

What is E-A-T and what does it have to do with Author Authority?

Do you remember several years ago when Google leveraged Google Plus photos of writers who wrote content and pull them into search results? Google was working on a way to tie content to real people and while Google Plus has died, Google continues to try and validate content written on the web.


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Joe Balestrino November 20, 2019 0 Comments

How To Set Up & Use Google Analytics

Analytics is a vital tool for every website owner. While many site owners add analytics tracking to their site  – very few set up their account well enough to measure vital data.

In order to know how to grow your business you need to first understand where the traffic is coming from, which sources drive the most revenue / traffic and which pieces of content perform the best. While Google stop sharing keyword data within Google analytics years ago, if you set up search console you can pull that keyword data into analytics.

There are other important metrics you should be reviewing in analytics and I’ve included them within this guide. I’ve also included some easy to implement reporting dashboards to help you find that important data easily.


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Joe Balestrino August 19, 2019 0 Comments

List of Marketing Mistakes Law Firms Should Avoid

Over the last decade I’ve seen a growing number of law firms embracing digital marketing. However, there are still many law firms that still are behind the times when it comes to marketing their firm online. It’s not just the small law firms or the solo practitioners that make these mistakes. I’ve seen many of these issues in large and even global law firms.

I’ve compiled a list of the most common issues I’ve seen in 2017 and explain why you should avoid them in 2018. If you want to give your firm the best chance at growth in the new year read through this entire list.  Avoiding many of the mistakes could save you a lot of time and even more money. (more…)

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Joe Balestrino August 19, 2019 0 Comments