Monthly Google Grants Management and Optimization
Getting a Google Ad Grant account isn’t as difficult as you may think. If you’re already a nonprofit you have most of what you need to get an account. What many nonprofits don’t understand about the program is that in order to keep the grant account the Ad campaigns need to be properly managed.
While you can use the grants account to drive traffic and awareness. Proper management can help drive donations and registrations.
Due to the recent changes, Google made with its grant program nonprofits are required to maintain their accounts to certain standards. One of those is your account needs to maintain a 5% CTR (click-through rate)
This is why it’s important to work with a qualified grants expert that specializes in Google grant management is important to help grow your non-profit.