Monthly Google Grants Management and Optimization


Getting a Google Ad Grant account isn’t as difficult as you may think. If you’re already a nonprofit you have most of what you need to get an account. What many nonprofits don’t understand about the program is that in order to keep the grant account the Ad campaigns need to be properly managed.

While you can use the grants account to drive traffic and awareness. Proper management can help drive donations and registrations.

Due to the recent changes, Google made with its grant program nonprofits are required to maintain their accounts to certain standards. One of those is your account needs to maintain a 5% CTR (click-through rate)

This is why it’s important to work with a qualified grants expert that specializes in Google grant management is important to help grow your non-profit.


Work with a Google Grant Expert

Since 2004 I’ve helped many businesses, not just nonprofits. I have more experience as an individual than most agencies. I’ll show you how to improve your site and increase conversions to maximize the funds given to you. If you don’t comply with Google’s new requirements – you can lose your grant.

What Are These New Requirements?

  • Your account must maintain a 5% click-through rate.
  • You must use at least 2 site links
  • Can’t use overly generic keywords
  • You can not use single keywords

Why the changes? Over the years many organizations bid on a lot of irrelevant terms to drive traffic in order to max out the grant money given to them via Adwords. This causes much of the traffic to be irrelevant and deliver a   poor user experience. These new guidelines will help ensure that relevance still matters even in grant accounts.

Case Study

Bagito was running a Google grant account that was performing well but the CTR was below the new Google recommended 5% CTR. Prior to my taking the campaign over in December the click-through rate was just over 3%. After some optimization, cutting keywords and some through auditing the count had a CTR of 6.5% by February.

Why Nonprofits Should Apply For a Google Grants?

Google Grants Are Important Because They Can Help You

  • Drive awareness to your nonprofit
  • Drive relevant visitors to your site
  • Increase sales and donations to you nonprofit

What does Google grant management cost for NonProfits?

I offer reduced pricing on my paid search management to help nonprofits. Pricing is custom based on your nonprofit needs and the expected level of work required on my end. Nonprofits receive…

  • Fast response. You won’t have to wait days for a response. During business hours my response time is less than an hour.
  • Free paid search audit – I’ll take a look at your existing grant account and conduct an audit. Based on my findings I’ll create a comprehensive strategy.
  • No setup fees – Have a new Adwords grant account? I’ll set it up at no additional charge, just a low monthly management fee.
  • Monthly management – I offer reduced management fees for nonprofits. I know every dollar is important to your organization.

Your account will be managed by me only. I never outsource work and I will be your point of contact.

How to apply for a Google Grant?

As an expert, I can help with pointing you in the direction of where to apply and what is needed to acquire an Adwords account for nonprofits. The process isn’t very long and once you’re approved it’s crucial to the success of your account that you work with an expert in Adwords Google grant management for nonprofits.

You can learn more about eligibility here. Google offers these grants to over 200,000 nonprofits worldwide.

In order to qualify for a Google Grant you must meet the following criteria based on your country. In the United States your organization must….

  • Be a tax-exempt 501(c)(3) organization
  • Be registered with Techsoup
  • If your organization is automatically tax-exempt such as a church. You are still required to have 501(c)(3) tax exemption from the IRS to qualify for the Google for Nonprofits program.