SEO Site Audit
A comprehensive SEO site audit is important in identifying issue a website owner couldn’t identify on their own. Over the last 14 years I’ve found many common issues that seem to repeat themselves across many websites. I’ve also seen many anomalies that can be hard to find without years of experience.
My SEO technical audit is geared towards the combination of common and not so common issues. The larger a site is the more frequently is should have an audit conducted. If you wait for an issues to arise it could take weeks to identify the issues. It’s always best to be proactive.
Reasons you should consider have a full site audit is…
- Your site has gone through a recent redesign or CMS migration
- Your rankings have dropped and haven’t rebounded
- Your site hasn’t experienced growth even though you produce content regularly
What does my SEO site audit consist of?
Below are just some of the items covered within my technical SEO audit. Your audit my consistent of more or less of the below items based on the issues I come across while conducting my evaluation.
The content portion looks at several components that address issues your content is having in relation to what Google expects. Some of what I look for is…
- Hidden text
- Thin content
- Multiple H1 tags
- Duplicate content
- Poor performing pages
I look at issues that impact Google’s ability to crawl your site. This can impact rankings and is crucial for sites that have gone through a recent redesign. This section address…
- Crawl rate
- Code bloat
- 404 pages review
- Check for server errors
- Important pages that are now broken
- Verify 404 pages are configured properly
Sitemap audit and review
Sitemaps are important because they help Google find more of your content. However, if you have errors in your sitemaps Google may choose to ignore that sitemap. This portion of the SEO site audit address those issues.
- Check that an xml site exists
- Check for speciality sign maps
- Verify sitemap is clear of errors
- Check from broken pages in sitemap
- Check for re-directed pages in sitemap
This file is the first file search engines crawl. If it is set up imporely it can cause your site traffic to come to a screeching halt. A misconfigured file and cause sections of the site to become invisible to Google and/or sections of the site you want hidden to become public.
- Verify file is live
- Verify sitemap is present
- Verify pages that are being blocked are correct
- Check if pages that are being blocked via robots.txt verify that that is the right course of action
This is a common technical problem that can cause major problems within Google. If you’re pages say one thing and your tags say something else, it could cause ranking issues.
- Ensure home page is canonicalized properly
- Verify http://, www and https versions resolve correctly
- Verify trailing slashed don’t create duplicate content issues
- Other issues concerning urls resolving properly based on different criteria
The site architecture is important because this is how Google will crawl your site. If you make it too difficult for Google to crawl the site you may miss out on a lot of organic traffic. Some of what I’ll look at is:
- Issues with the site structure
- Breadcrumb set-up and organization
- Review infinite scroll pages (if present)
- Review broken links in the navigation and across the site
Internal link review
Linking internally to other pages help not only SEO but helps visitors find additional content on your site. It’s important that links work and that we give Google the right signals to help improve visibility. Some of what is covered is…
- Check for daisy-chain urls
- Poor anchor text on internal links
- Verify that there aren’t too many links on a page
If you’ve ever done any kind of SEO you may have had some link building done. The older your site is the more likely you are to have some links that could be hurting your performance. What I’ll take a look at is…
- Over optimized anchor text
- Identify any incoming spammy links
- Loss of backlinks due to 404 pages
- Check to see if links are going to non-canonical urls
The website audit also includes
- Site Speed
- Schema review
- Title tag audit
- Meta descriptions
- Mobile website audit
- Google my business
- Image optimization review
and much more…
My SEO audits are done manually and I typically spend 10 – 30 hours to conduct. The audit includes:
- Comprehensive document outlining all of the website issues
- Spreadsheet that includes a list of all issue in order of importance
- 1 hour call to review the seo audit document and answer any questions
- Up to 3 hours of support to answer questions you may have after the review. Usually to communicate to your developer or dev team.
What’s needed for me to conduct a full website SEO audit?
- Access to your backend (not required)
- Access to search console (required)
- Access to your Google analytics (required)
I understand that audits can seem complex and scary. I do my best to keep everything as simple as possible. I am always to answer any questions and I can offer additional support if needed.
If you would like a full SEO technical site review from an contact me 347-885-4989