Movers

Moving Marketing Expert

Speak with Joe

Moving companies face some fierce competition regardless of their location.It's important that your moving company has a solid lead generation strategy. It's important that you diversify your marketing. If you rely on just one source for driving leads to your business you're bound to run into delivery issues at some point.


Many movers rely on paid search but they also tend to over pay for leads. While SEO for some mover websites is poor simply because companies don't have the understanding of how search engines work. 

PPC For Movers

One thing I’ve learned over the last 17 years is that moving companies regardless of size, suffer from the same issues. Some of them are:


➡️ Spending too much money on keywords that never convert. This inflates the cost per lead

➡️ The site’s intake form is too long and is causing visitors, especially on mobile – to leave before completing the entire process.

➡️ They don’t have enough negative terms in your Google Ads  account and are showing up for irrelevant searches.

➡️ They don't have landing pages for each type of service they offer.


My goal as your PPC manager is to ensure that everything is being tracked properly. That includes; phone calls as well as form leads.

Check out more case studies!

Call tracking is important for movers. How can you tell where leads are coming from without tracking calls?

Get simple to read reports that help you understand how customers find you.

Get the types of jobs you want to work on. Not just what you can get.



I want to work with Joe!

Benefits of Working with THIS Lead Generation Expert

  • I alone will manage your account. I won’t outsource the work or pass it to other managers.
  • I am accessible 7 days a week. Agencies don’t offer that level of service.
  • I have 18+ years’ experience. I’ve owned, worked for, and trained agencies and managers on paid search. Work with the teacher, not the student.
  • I’m the former head of SEO for yodle’s franchise department. I’ve worked with many large franchise companies and I can use the same strategies I used to rank their locations to rank your business.


Don’t trust just anyone with your moving company's SEO or PPC. Hire an expert!

Case Study

Veteran Movers

Veterans Movers were bidding on many generic and broad terms within their existing campaign. The account lacked negative keywords and their ads had no calls to action. The CPC was high due to bidding on very broad terms such as “move”.


➡️ I researched their market, their competitors and leveraged their uniqueness. Employing veterans separated them from other moving companies and I used that in the ads.


➡️ I of course set up conversion and call tracking (on the site). I was careful with the key-terms and populated the account with negative terms in order to avoid irrelevant searches.


➡️ I continued to add negative keywords as I came across them to help improve the overall CPA.


✅ I was able to drive in 90 leads at a cost of $27 per lead with a conversion rate of 44.12%!

I want to work with Joe!

Need Help With Your Moving Business?

Speak with Joe
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